Portfolio & clients
The apps I help grow — and the ones I own and manage.
Client work across health & fitness, training and travel, plus a portfolio of subscription apps I built and scaled with my own capital.
Selected clients
Apps I help grow.
Ongoing and recent engagements. Ratings and download counts shown are public App Store / Google Play figures.
| App | My role | Public figures | Links |
|---|---|---|---|
FITAPPHealth & Fitness · GPS run tracker
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Product growth & CRO My role: run CRO and product-growth experiments on onboarding, paywall and store conversion. |
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PunchLabHealth & Fitness · Boxing workouts
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Performance marketing / paid UA My role: plan and scale paid user acquisition across Apple Search Ads and Meta. |
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RoadQuestTravel · Tours & interactive puzzles
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Full launch & fractional CMO My role: own go-to-market as fractional CMO — positioning, ASO, paid UA and launch. |
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GundogEducation · Dog training
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UA scaling & growth advice My role: advise on UA scaling and overall growth strategy. |
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BikeGPSHealth & Fitness · Bike route tracker
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Product Growth & Marketing · minority shareholder (2026) My role: lead product growth and marketing as minority shareholder (since 2026) — a bike route tracker with over a million iOS downloads. |
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Operator track record
Apps I've built & scaled.
I don't just advise — I've built and scaled subscription apps with my own capital, as co-founder, Product & Growth at Fasky Software.
- ~180kLALUNA downloads
- ~110%12-mo ROAS · Spirit Web2App
- 300k+Spirit Coach organic
- 5 yrsASA ownership · 43 locales
Metrics are approximate ranges and percentages.
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LALUNA — Life Guidance & Numerology
Multi-country ASO + paid UA (ASA, Meta), onboarding & paywall optimisation. Organic users showed ~50% higher LTV.
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Spirit — Horoscope & Astrology
Built the Web2App funnel end to end with full UTM tracking; ASA + Meta Web2App campaigns reaching ~110% 12-month ROAS; paywall and trial-flow experiments.
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Spirit Coach — Numerology
Organic-led growth via review velocity, localisation and keyword ranking.
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Tarot — Love, Career & Yes/No
Content / engagement testbed for funnel and retention experiments.
Co-founder · developer (React Native) · product / PM · UA (ASO, ASA, Meta, Web2App) · growth (paywall, onboarding, funnel).
RevenueCat · Stripe · Mixpanel · Firebase · AppRadar · Meta Ads · Google Ads
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