FITAPP
Health & Fitness · GPS run tracker
My role: run CRO and product-growth experiments on onboarding, paywall and store conversion.
15M+
Downloads (iOS + Android)
500k+
Monthly active users
43
Locales served
Clients & apps
The apps I help grow — and the ones I've built myself.
Client work across health & fitness, training and travel, plus a portfolio of subscription apps I built and scaled with my own capital.
Selected clients
Apps I help grow.
Ongoing and recent engagements. Ratings and download counts shown are public App Store / Google Play figures.
PunchLab
Health & Fitness · Boxing workouts
My role: plan and scale paid user acquisition across Apple Search Ads and Meta.
★ 4.7
706 ratings
300+
Guided workouts
RoadQuest
Travel · Tours & interactive puzzles
My role: own go-to-market as fractional CMO — positioning, ASO, paid UA and launch.
2026
New launch
DACH
Launch market
Gundog
Education · Dog training
My role: advise on UA scaling and overall growth strategy.
★ 5.0
App rating
300+
Training videos
BikeGPS
Health & Fitness · Bike route tracker
My role: lead product growth and marketing as minority shareholder (since 2026) — a bike route tracker with over a million iOS downloads.
1M+
iOS downloads
2026
Joined as shareholder
Operator track record
Apps I've built & scaled.
I don't just advise — I've built and scaled subscription apps with my own capital, as co-founder, Product & Growth at Fasky Software.
~180k
LALUNA downloads
~110%
12-mo ROAS · Spirit Web2App
300k+
Spirit Coach organic
5 yrs
ASA ownership · 43 locales
LALUNA — Life Guidance & Numerology
Multi-country ASO + paid UA (ASA, Meta), onboarding & paywall optimisation. Organic users showed ~50% higher LTV.
Spirit — Horoscope & Astrology
Built the Web2App funnel end to end with full UTM tracking; ASA + Meta Web2App campaigns reaching ~110% 12-month ROAS; paywall and trial-flow experiments.
Spirit Coach — Numerology
Organic-led growth via review velocity, localisation and keyword ranking.
Tarot — Love, Career & Yes/No
Content / engagement testbed for funnel and retention experiments.
ROLE ACROSS ALL
Co-founder · developer (React Native) · product / PM · UA (ASO, ASA, Meta, Web2App) · growth (paywall, onboarding, funnel).
Metrics are approximate ranges and percentages.
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